VENA CAVA FOR GAP

Get excited for the Vena Cava designs to be unveiled at Gap tomorrow...the sneak peeks look gorgeous!

It looks like both companies have done an excellent job of taking something signature (Vena Cava's ethnic-inspired, graphic prints; Gap's classic khaki) and combining them in a way that makes sense. Often, with similar pairings, the designer isn't able to translate their aesthetic in a way that takes advantage of the strengths of the brand they're collaborating with - they end up using low-quality materials or construction in order to make the clothes affordable, and the result is just a cheap imitation of the designer originals rather than a true collaboration.